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We are excited to share with you what we have in store for our print and PS category in Africa Q2.
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We aim at positioning ourselves as the tech partner for the dynamic slasher’s hustle.
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Our strategy? Strong visibility aimed at growing print and PC household penetration in Sub-Saharan Africa. We are leveraging both online and offline mass media for broad reach, implementing search strategies for product discoverability, and engaging our target audience through an influencer campaign.
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TV and YouTube Ad for Smart Tank
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 |
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1.8 M
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Estimated YouTube video play
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Influencers batting for Smart Tank
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Collaborating with influencers to raise awareness on the HP LIFE platform and to educate on the HP Smart Tank printer to drive engagement.
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They will also be reinforcing the Smart Tank key selling propositions:
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Up to 3 years of printing included |
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Mobile printing with
HP Smart App |
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High printing quality |
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| 2 M |
| Estimated Impressions |
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Always-on Google Search
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1.8 M
|
|
Estimated impressions
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HP Laptop 15 magic on DOOH
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 |
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498 Sites
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Cape Town, Durban, and Johannesburg.
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YouTube Ad
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7.9M
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Estimated video plays
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Adding the finishing touch with HP LIFE
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Enhancing our approach, we're using social media to introduce the slasher audience to HP LIFE—a program offering free courses in core business concepts and skills, solidifying our role as their tech partner.
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HP LIFE results
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34,909,909
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Expected Impressions
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Get ready for an exciting Q2 ahead with our innovative offerings and strategic campaigns!
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© Copyright 2024 HP Development Company, L.P.
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