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Amplify Elevate South Africa and Nigeria
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A New Era Of Innovation
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Our annual HP Amplify Elevate 2024 events were held in Lagos, Nigeria, on July 2 nd, and Johannesburg, South Africa, on July 16th. These events aim is to certify all partners in our Amplify Partner Program and provide extensive training to help them effectively sell our products and solutions. The Amplify Elevate event received great feedback, with 100% of attendees rating the event as satisfactory and feeling excited about the future of HP.
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The events had a total of 353 attendees.
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HP Smart Tank Printers Shine on Expresso Morning Show
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HP Smart Tank Printers were featured on the famous Expresso Morning TV Show in June and July. We aired a total of four segments, each demonstrating how the HP Smart Tank Printer can empower side hustlers and family entrepreneurs to thrive in their businesses. Additionally, we ran a competition to win the HP Smart Tank 530 by asking viewers to share how this printer would help them bring their business ideas to life. The competition received significant engagement on Instagram, Facebook, and X.
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6,467
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Engagement on Social Media
platforms
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Influencer Campaign South Africa
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We successfully completed our influencer campaign with Brenden Praise, Sinovuya Mondliwa, Vafa Naraghi, and Vongai Mapho. Each influencer shared stories on how they run their respective side businesses and highlighted how HP Smart Tank Printer plays a vital role in it by showcasing its three key features.
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Up to 3 years of printing included |
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Mobile printing with
HP Smart App |
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High printing quality |
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The influencers also raised awareness for HP Life, a free program from HP Foundation. They showed how HP Life equips them with skills that are essential for managing side businesses.
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New Extended Sales Force agency onboarded in RSA – Smollan Group SA
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We onboarded a new extended sales force agency, Smollan which is a global sales and marketing company operating in 67 countries.
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They have over 90 years of experience collaborating with brands across multiple industries.
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HP AMD Training in JHB and KZN
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We had more than 200 attendees from retail stores in Johannesburg & Kwa-Zulu Natal attending the HP AMD trainings that took place in the month of July 2024.
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HP Original Supplies Activations
in Nigeria
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HP Ink and Toner activations were conducted at partner stores in Nigeria to promote the use of HP original supplies.
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HP Smart Tank Activations in Nigeria
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We implemented initiatives aimed at enhancing awareness and driving sales of HP Smart Tank printers in partner retail locations.
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