The wins that made 2024 unforgettable What a remarkable year for the GA Print marketing team! 2024 brought incredible wins, innovations, and partnerships. Let’s celebrate our milestones and look forward to even greater successes in FY25. HP PrintLab was a showstopper! Designed to strengthen our relationships with key print end users, we held 32 events across 7 countries, engaging over 566 named accounts across GA. We elevated the PRINT story by showcasing commercial print leadership and introducing printing technology through interactive content and hands-on activities. This was made possible by close collaboration with countries and partners for structured planning and execution. Resurgence of Office Print Marketing The OPS marketing team has rebuilt our communications with customers and partners through a dynamic mix of digital engagement and in-person events. The Australia and New Zealand teams led the way with Print Essential events in Melbourne, Sydney, and Auckland—strengthening customer relationships and elevating brand awareness. Here’s to the power of teamwork and impact we are driving together in print leadership! Big wins in Tanks HP's creator-led marketing campaign has made our print story more engaging and memorable, generating an unprecedented buzz. Our Smarter Choice Social series has shifted the conversation, positioning HP as the superior, smarter tank printer choice. Powered by endorsements from mega influencers like Small Laude, Boy William, and Mario Maurer, we have seen a significant impact and increased brand consideration. A milestone year for HP in Retail! In 2024, HP has reshaped the retail landscape, transforming the shopper journey from initial social engagement to the final in-store experience. We have crafted a seamless, impactful journey that resonates across every touchpoint, making every interaction count. Thank you for an amazing 2024. Let’s drive excitement and achieve even greater success in 2025! © Copyright 2024 HP Development Company, L.P. All materials on this email are for internal use only and are not intended to be shared with external sources or media without prior consent of HP Global Communications.