AEM Guides User Conference 2025 (16–17 March, The Venetian, Las Vegas) This year marked a significant milestone for the AEM Guides User Conference as we were officially integrated into Adobe Summit. The event attracted interest from over 500 participants, with 202 accepted and successfully registered. Over the course of two days, attendees engaged in a variety of sessions, including product roadmap presentations, customer stories, fireside chats, and thought leadership discussions. The overall sentiment among participants was overwhelmingly positive and enthusiastic.         A Post-Event Customer Testimonial " Thank you for hosting the AEM Guides 2025 event. The line up of presentations was impressive. It was a great learning experience. Hearing from use cases across the various industries helped in several ways and also validated some of the challenges we face in the Comms space overall. Of course, as AEM Guides users, my team and I look forward to this event every year. "   Eeshita Grover, Sr. Director, Content Design & Strategy Cisco           Key Metrics *Also includes 26 Adobe employees who attended the event All registrations and attendance data can be seen here > For AEM Guides User Conference Leads** Campaign Name: WW_FY25_Summit_AEM_Guides_User_Conference Campaign ID: 7015Y0000048tr7QAA ** Currently, the campaign contains leads who attended ONLY the user conference. Leads who attended both Summit & user conference, will reflect in 1-2 days. Adobe Summit (18–20 March, The Venetian, Las Vegas) The 2025 Summit was bigger than ever. For the AEM Guides team, this marked our third consecutive year with a booth. Throughout the three days, our booth experienced steady traffic, reflecting an increased general awareness of our solution. Two team members, Divraj and myself, managed the booth, while Rohit Madiyan, Vaibhav and Vivek engaged in pre-scheduled meetings (25+ meetings) and impromptu discussions at the booth.   Overall, we welcomed approximately 90 visitors at the booth, resulting in meaningful conversations with over 10 accounts. In addition to our booth presence, we also hosted a virtual customer case study session led by EY. All notes from Summit and User Conference meetings are captured here > Booth leads and notes from Summit can be seen here >   For Summit Booth Leads Campaign Name: WW_FY25_Summit_Adobe Experience Manager Guides_Booth Campaign ID: 7015Y0000048tepQAA   For EY Virtual Case Study Session at Summit Campaign Name: WW_FY25_Summit_OL_EY Enhanced Regulatory Knowledge Mgmt w Adbe Solutions_OS339 Campaign ID: 7015Y0000048t1dQAA EY session recording >         Thank You for Making This Year's Event Exceptional! I want to extend my heartfelt thanks to everyone who contributed to making the AEM Guides User Conference a tremendous success! A special shout-out to the Summit Events team—Mike, Tricia, Shayla, Kaitlyn, Caitlin, Beverly, Greg, Jennifer, Janice (from Crawford), Brian & Archie (from RainFocus), GPJ team and others for seamlessly integrating us into Summit. We are fortunate to work with such a collaborative and talented group. Looking forward to our continued success together! Kudos to our Sales, SC, CSAM, and Partner teams for their pivotal role in driving registrations and meetings. Special thanks to Divraj, Rohit Madiyan, Dhilip, Arun Rai, Anurag Tyagi, Max, Abhay, Suyash, Kunal, Leroy, Mike, Prabhav, Vaibhav, Rahul, and others from our sales team for their unwavering support. A special callout to our engineering and product teams, who spent countless hours building the impressive demos that wowed everyone. Thank you, Vinod, Gautam, Manik and many others. We feel immense gratitude for our leaders: Amit and Priyank for their empowering leadership, Vivek and Ashish for their strategic inputs, and Saibal for his ubiquitous support and guidance that made all the difference. Lastly, a big thank you to our marketing team—Stefan, Sirsendu, Shubham, Umang—for their crucial role in pre and post event activities.       What's Next   • Session recordings from the User Conference will go live by next week.   • Follow-up strategy for HOT leads is under discussion with sales team.   [BCC intentional to: Amit Dayal; ORG-PSHIVAS-ALL; ORG-AMATHEWC-ALL-MGRS; ORG-MADIYAN-ALL; ORG-TYAGI-ALL; ORG-HBAJAJ-ALL; DL-TCS-Mgrs; GRP-DXMLSALES; GRP-TechComm-All; Chad Dybdahl; Kazutoshi Nimura; Brittany Mosquera; Mike Stiles; Tricia Austin; Kaitlyn Orozco; Caitlin Gurrola; Beverly Capwell; Greg May; Janice Avellar; Jennifer Garcia-Anaya; Sarah Eaton; Lisa Ferguson; Brian Stocking; Archie Fagan]   Rohit Bansal Principal Product Marketing Manager, AEM Guides Digital Advertising, Learning, and Publishing BU