| |
| |
| |
 |
|
| Archana Subramoney |
Director,
Advertising Cloud & CSMi |
|
|
|
| Customers are the same everywhere. What sets organizations apart is their ability to drive customer outcomes and experiences. To us, this means going beyond the normal and setting benchmarks. Raising the bar by drilling down to the basics to truly demystify customer success. |
| This is what sets us apart. We are poised to reimagine this space and relook at people, processes and technology. In addition, we want to perfect the old while ushering in the new and disrupt the CS space, driven by AI and digital CS. |
| We are committed to drive a world class customer success organization. There is lots to do, so, gear up for tomorrow, today! |
| With this, I am excited to launch the inaugural issue of the CSMi newsletter! Watch this space every quarter for updates. |
|
|
| |
|
|
|
|
 |
| |
| |
| |
| DX |
|
| 183 | $82M | 11% |
| Customer engagements |
| (Completed and ongoing) |
|
|
| 64 | $43M | 13% |
| Customer engagements |
| (Completed in H1’23) |
|
|
| 32 | $20.5M |
| Value summaries delivered |
|
|
| 100% |
| CSMs certified in >=1 solution |
|
|
|
|
|
|
| |
| |
| Scaled Programs |
|
| 11 |
| Global scaled programs |
|
|
|
|
|
|
|
|
| 100% |
| ACE certified in 1 solution |
|
|
|
|
|
|
| |
| |
| IA Team |
|
| 57 | $43M |
| Customer engagements |
| (Completed and ongoing) |
|
|
| 25 | $24M |
| Customer engagements |
| (Completed in H1’23) |
|
|
| 67% JAPAC | 14% EMEA | 19% AMER |
| Region-wise split |
|
|
|
|
|
|
|
|
|
|
 |
| |
| |
| |
 |
| Tailoring the future. |
| Re-examining tried-and tested processes is no mean task. The key to success is a holistic approach to streamlining current practices. Here’s how we enabled Ralph Lauren to enhance their existing operational framework. |
 |
| |
|
|
|
|
| |
| |
 |
| Scoring the winning basket. |
| Keeping the audience engaged is the norm today. We reinforced our alignment to this objective with the National Basketball Association. Ensuring they kept pace with the customer was just one aspect of the partnership. |
|
| |
|
|
|
|
|
|
| |
| |
 |
| Perfecting the taste of customer experience. |
| Perfecting the art of customer experience isn’t an easy ask. For Direct Wines, the aim was to target, re-target and engage the right audience at the right time. We stepped in to ensure a holistic experience at every stage of the customer’s journey. |
|
| |
|
|
|
|
| |
| |
 |
| Pushing the accelerator on business transformation. |
An innovation-first approach has always been the key for MG Motors. We ensured the automotive major stayed committed to this objective. The overall aim was staying abreast with a
fast-evolving industry. |
|
| |
|
|
|
|
|
| |
| |
| Vishal Sharma |
| Customer Success Manager |
| Simplify complex buying journeys. |
| It’s all about the customer today. Acquiring, engaging, nurturing and retaining customers is just the beginning. Tools like Adobe Marketo ensure we are everywhere our customers are. |
|
| |
|
|
|
|
| |
| Jaya Murugan Muthu Manickam |
| CS Senior Architect |
| Putting automation at the forefront. |
| Merely automating processes isn’t enough. What counts is leveraging automation to eliminate labor-intensive implementation tasks. Discover how Jaya Manickam achieved this. |
|
| |
|
|
|
| |
|
|
|
|
|
| |
|
|
|
© 2023 Adobe. All Rights Reserved. For Internal Use Only
|
|
|
 |
|
This is an internal mail and not intended for external distribution.
|
|
|
|
